Selling art is harder than making it. The following is a list of tips and ideas that I've collected from the website artbusiness.com ..it contains many useful themes that an artist looking to sell should consider; ways to get consumers interested in buying and owning art.
Art is a powerful form of expression for artists as well as for those who own it. Art allows people to convey or demonstrate deeply held feelings and beliefs as well as moral, ethical, and political sentiments in socially acceptable ways.
Art encourages people to ask questions, to take brief moments out of their busy lives to reflect on ideas other than how to make more money faster or how to get over on the competition.
Art makes people think about ways how life might one day be better than it is now.
Art can stimulate the expression and interchange of thoughts, feelings, and ideas among total strangers who would not ordinarily talk to each other.
Children are fascinated with art. Art makes children ask questions. Art makes children fantasize and imagine. Art teaches children how to be creative and have fun with life.
Art beautifies and personalizes environments. Art can transform private homes or places of business into personal museums.
Art can be used as a tool of power-- to intimidate. For example, imagine an office with a bold, vibrant, oversized painting hanging on the wall directly behind the desk, and two imposing larger-than-life sculptures, one at either side of the desk. Anyone who sits and meets with the person seated behind the desk must contend not only with that person, but also with the art.
An original work of art is not only visually appealing, but it also communicates the personality, abilities, creativity, inspiration, mind, and sometimes the genius of the artist who created it.
An original work of art reflects and often enhances the personality of the individual who owns it.
Art attracts tourism, visitors, and dollars. People travel to the great cities of the world to see
great museums, works of art, and, of course, they spend money while doing so.
http://www.artbusiness.com